Missu’s website requires three functions – an online store selling their own branded products and its masterclass subscription service; a members only area for the subscribed users; and also information regarding its local salon. It is very important to get the navigation right and also convey all the information clearly – otherwise users can be super confused!
The focus is to push the online masterclass concept to the audience while cross sell as many products as possible.
In a Nutshell
Client Missu Beauty Network
Skills Branding, Web Design
Function and flair
The website requires multiple functions, such as giving members different types of access according to their membership types – to restricted content or products, for a fee or for free. There is also an exclusive video library.